Introduction to LinkedIn: expert tips to boost your profile

Boost your LinkedIn Profile

Whether you’re trying to get a new job or more clients, you’ll likely need a compelling LinkedIn profile. 
A stellar profile will help you stand out in a crowded space. 
Here are some quick tips to get you started! 

Here is a quick checklist to help you focus on the key areas of your LinkedIn profile:

  • Claim your vanity URL
    Create your own personalized LinkedIn profile URL by clicking ‘Edit public profile & URL’ on the right sidebar. It will help people easily find you on LinkedIn.

  • Use a professional headshot photo
    Use a professional photo that shows your full face and that would create a good impression.

  • Add your value proposition to your headline
    Answer the questions: “Who do you help and how do you help them,” e.g. “Marketing Manager at Company X – enabling marketers with digital strategic guidance and insights”.

  • Include your contact information
    You don’t have to include all your contact information but you can at least include your business email.

  • Add a summary
    Write a short summary of your overall experience, what you do or how you help your customers, your accomplishments, and how people can contact you.

  • Include relevant keywords throughout your profile
    Find relevant keywords using Google. Plug that keyword into LinkedIn search. Sprinkle those keywords throughout your LinkedIn profile.

  • Tell your story with visuals
    Add rich media to your profile – in the summary, job description, posts, and also in your articles.

  • List your current job role
    Write a detailed description of your job role including your accomplishments and the impact you made in that role.

  • List skills that are relevant to your current role
    List your relevant strengths in the Skills section.

  • Reinforce your credibility with testimonials
    Get as many testimonials as you can get from happy past or current clients.

  • Post relevant content on a regular basis
    Share your insights and experiences on LinkedIn by posting at least once a week. See what format works for your audience.

Good luck and feel free to drop me a message via the LiveMore app along the way if you have any questions! It is entirely free of charge. Alternatively, you can find more info on my website.

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